Blinds.com Pinterest strategy featured in new marketing book
National social media marketing leaders featured in "Pinterest for Business" book to share insights on utilizing the popular image-sharing network to drive sales.
September 2012 — Blinds.com, the world's largest online custom window covering store, was honored to be included in the new book, Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network (Que Publishing, $24).
In the Pinterest marketing book, authors Jess Loren and Ed Swiderski clue marketers in to the culture of the Pinterest community and its brand awareness building etiquette. They give corporate users the tools to captivate their target audience, stand out among competitors and integrate the site with other social media platforms. Blinds.com has been active on Pinterest since January 2012 and quickly adopted the visually-dominated product marketing strategy for their custom blind, shade, shutter and drapery products.
"Many brands with a compelling story to share can benefit from participating on the Pinterest network," Katie Laird, Public Relations and Social Media Manager at Blinds.com said. "Offering high quality imagery on your website for visitors to pin and engaging those Pinterest users are great ways to expand your community and influence sales long-term."
In the Pinterest for Business book, Laird shares the importance of studiously tracking Pinterest analytics, just as with online marketing activities. "Pinterest has shown promise as a traffic and sales driver," Laird wrote. "What's interesting to us is not the number of visits we receive from Pinterest, but the quality of visits. Visitors stay longer on our site, visit more pages and have a lower bounce rate than those from other social networks."
Blinds.com is just one of the businesses cited for having embraced the promotional and branding opportunities Pinterest offers. Other Pinterest case studies include Whole Foods Market, K-Swiss, Mailchimp and Coca-Cola.