EXTRA! EXTRA! 2006 Blinds.com in the News

Houston's Blinds.com prospers on Web

July 8, 2006 - "JAY Steinfeld's Blinds.com is set to take in $45 million this year — a far cry from its humble online beginnings.

"I'm a CEO of a company that thrives on e-mail, and 12 years ago I didn't know what e-mail was," he said.

What he lacked in technical knowledge he made up for in "guerrilla marketing."

For example, the original name for his Houston-based online company selling custom blinds, shades and shutters was Nobrainerblinds.com. His office was in his West University home and he got permission from his neighborhood post office to list his business address as "One Brainer Tower" to sound bigger than he was.

After his business took off, a competitor asked him, "How big is One Brainer Tower?"

"You'd be surprised," Steinfeld replied.

During the dot-com boom, shortly after Steinfeld first went online, it seemed like every entrepreneur, even those without a bricks-and-mortar storefront, had to have an Internet presence. Many saw the Net as a way to start or expand their business. Many tried and many failed."

- The Houston Chronicle

Jay Steinfeld of Blinds.com The decision to be an internet only company to sell blinds

September 02, 2006 - "In 1996, when the Internet was still being thought of as an experiment, Jay Steinfeld created an online brochure for his draperies company "just to see what would happen." Several more smart decisions later, his company is the world's largest online supplier of blinds to consumers and decorators. The BusinessMakers interview the founder and CEO of Blinds.com."

- TheBusinessMakers.com