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Blinds.com Wins Gold ‘Best Email List Growth Campaign’ Award from MarketingSherpa

Annual email marketing award recognizes window covering company´s multi-channel ‘Entice and Engage’ campaign as most innovative and effective campaign in the world.

HOUSTON TX — January 2013 -- Blinds.com, the world´s largest online window covering store, announced its Gold ‘Best Email List Growth Campaign’ award from MarketingSherpa this week. The award, sponsored by Responsys, recognized the most effective and innovative email campaigns across the globe.

According to the MarketingSherpa Email Marketing Benchmark Report, “List growth is the most advanced email marketing process. In other words, marketers have the most strategic processes in place for list building. When a tactic is this mature, the ’blocking and tackling’ of strategic execution can be just as important as any innovation you might bring to the process.”

“Our winners have leveraged audience and media segmentation to develop campaigns that spread their message and drive response. This is impressive, considering that email noise has never been louder, and capturing attention has never been more challenging,” says lead judge Brad Bortone, Senior Research Editor, MarketingSherpa. “These campaigns are shining examples for other marketers to follow, which is why we've created this complimentary special report.”

The Email Awards 2013 winners were selected from hundreds of international entries, based upon strategy, creativity, results and integration into overall marketing programs.

Other MarketingSherpa email marketing award winners included Sony Electronics, NFL.com, WFF Germany, L´Occitane and American Airlines. Read the report in its entirety here: http://blnds.cm/SdzGlE

Blinds.com will be honoured alongside other recipients of the Email Awards 2013 at the MarketingSherpa Email Summit in Las Vegas, Nevada on February 19 - 22, 2013. Find out more information on the Email Summit 2013 here: http://www.meclabs.com/training/marketing-summit/email-summit-2013


Katie Laird
Blinds.com Public Relations Contact