(November 2019) – Blinds.com, the #1 online retailer of custom window treatments, reports Black Friday as their peak sales day, and this year is no exception. Dixie Dalton, one of Blinds.com's top design consultants, explains the open-and-shut benefits of ordering blinds and shades on Black Friday and why it's the best time to take advantage of deals on window treatments and other home décor in preparation for the holiday season.
"The reason eCommerce shopping is going to be so big this year is due to a shorter shopping season," Dalton says. "For the window coverings industry, this really lights a fire if you're getting your house ready for the holidays and want to change things up."
While overall spending is expected to grow by 3% to 4% this year, eCommerce spending is set to increase by up to 18% over last year. This may be due to a shorter shopping season this year – six days shorter, in fact. And shopping online is more convenient, faster, and gets delivered right to your front door – so window shopping can now be done right from the comfort of home. Current trends indicate many shoppers will start their holiday shopping earlier than usual:
Many of the best holiday sales will begin on or before Thanksgiving Day, November 28th, and end on Cyber Monday, December 2nd. These five days of savings, including Thanksgiving, Black Friday and Cyber Monday, are referred to as the "Cyber Five."
While many Black Friday shoppers focus on TVs, electronics and clothing, the home décor category remains a best-kept-secret for amazing deals. According to eMarketer, 36% of surveyed shoppers indicate they'll seek deals on home décor items in addition to their other Black Friday purchases.
"The Blinds.com products that are going to be the most popular for Black Friday 2019 will no doubt be sheer shades and plantation shutters," Dalton points out. "You can tilt plantation shutters open and have complete access to your view, and both of these looks can be modern or traditional, depending on which direction you're taking your room." Dalton adds, "If you're thinking of upgrading in time for holiday guests, the timing is perfect as they hardly ever go on sale."
Of course, the guest room isn't the only thing shoppers are looking to refresh. In 2018, big-box retailers such as The Home Depot, Target, Walmart and Macy's offered furniture discounts of up to 80% off during the holiday season. Savvy shoppers will find terrific Black Friday deals on sofas, rugs, shelving, light fixtures and home accessories to create an inviting holiday atmosphere at a fraction of the cost.
Consumers seeking great savings will also find appetizing Black Friday deals on serving pieces, cutlery, and centerpiece decorations for a memorable holiday feast. Along with the cooking comes the cleanup – and smart shoppers can really clean up with incredible savings on popular household tools and appliances that let them spend more time entertaining guests and enjoying the holidays.
Dalton offers some useful Black Friday tips to make navigating the biggest sale day of the year a breeze. "Holidays are an excellent time to invest in window treatments because you'll get better deals and still have time to pull it all together before your guests arrive," she says. But she cautions, "Be sure to give yourself plenty of time to take the proper measurements and browse our wide selection of window treatments. Production and delivery can take a few weeks, so order during the Black Friday sale to ensure your new window treatments arrive before the December holiday season."
For those short on time who still want to get their home and guest room ready with beautiful new window treatments, Blinds.com features a Professional Measure and Install service that covers it all, from measuring for the perfect fit to professional installation. A licensed technician from The Home Depot will come to your home and do all the hard work. This top-notch service is a valuable time saver for busy people whose to-do lists don't include tackling a DIY project before their guests roll into town.
Preparing for the holidays is hectic enough. This season, retailers like Blinds.com are stepping things up with incredible Black Friday savings on everything shoppers want and need to escape the crowds, skip the long lines, and make more time for family and friends – for a stress-free holiday season.
To read more Black Friday shopping tips, click here.
Blinds.com is part of The Home Depot's industry-leading family of brands, and the largest e-commerce retailer of window coverings in the world – covering over a million windows a year since 1996. Blinds.com makes ordering custom blinds, shades, shutters and draperies surprisingly easy with over 30,000 five-star reviews, award-winning customer service, SureFit Guarantee and in-home measure and installation services. Shop online at Blinds.com or call 1-800-505-1905 to speak to one of 200+ blinds experts.